DEN collaborated with the Hobart City Council to provide the community with a novel way to access information. In Hobart’s public toilets, we placed special posters which lead viewers to sources of evidence-based information about various drugs.
About the posters
Each poster has four or six illustrated substances, a link to Everybodys.Business, and phone numbers for three relevant help lines. Each substance illustration has a QR code which links to relevant information about that substance. There are 16 posters in the collection.
The posters were designed to invite curiosity without worry or shame. Using illustrations of substances allows an accurate representation of the substance without the difficulties of using photographs, which can be emotive or may not exist in suitable formats.
The QR codes allow the user to access more information than would be available on a A4 sheet and encourages curiosity and the act of seeking information. Placing the posters inside public toilet blocks allows viewers to discretely access information that they may not otherwise seek.
The collection of 16 interactive posters is available on our Resources Page. The posters inside public toilets are replaced with other campaigns according to the Hobart City Council’s current priorities. A repeat of the campaign may be possible in the future, and/or including other Tasmanian councils.
In 2016, based on the Drug Harm Cards resource, James and Zoe created a poster designed to be used in classrooms and schools. This poster contained all of the illustrations present in the Drug Harm Cards, each illustration paired with a QR code linked to age-appropriate, evidence-based information about the substance. These posters are available on our resources page.
In 2017 DEN and the Hobart City Council met to discuss the possibility of a campaign partnership, and discussed using the original poster around the city. After some discussions and brain storming, the Mini Research Station posters were born.