Fetal Alcohol Spectrum Disorder (FASD) is the term used to describe the lifelong physical and/or neurodevelopmental impairments that can result from alcohol exposure to the fetus during pregnancy.
This project works to prevent FASD in Tasmania through a variety of campaigns and resources, most notably a set of colourful postcards to promote the message that any amount of alcohol can harm your baby while you are pregnant.
This current campaign has had a refresh in design and messaging to specifically connect with younger mothers to be, and their partners as well as friends and support people. We have undertaken extensive message testing with young people to ensure the messages resonate. The messaging was also informed by data analysed from surveys recently commissioned by Food Standards Australia & NZ. These surveys assessed the effectiveness of various alcohol warning labels with Australian audiences.
The messages are displayed on posters and postcards, using a fresh and vibrant design by Cathy McAuliffe. The new postcards and posters are fresh off the print press and ready for distribution.
In 2017 DEN began a campaign to raise awareness of FASD and to share the unequivocal message that no alcohol in pregnancy is the safest choice. This campaign was supported with the development of a set of colourful postcards featuring local community members to promote this message. A key focus of this campaign was to engage with dads-to-be and friends, to support pregnant mums to be alcohol-free.